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TAB vs Tidio

By the TAB team · Updated 28 October 2026

Short answer

Tidio is a friendly live chat tool with an AI add-on called Lyro, sold in conversation packs. TAB includes AI conversations in every plan, starts free, and works with Salla as well as Shopify.

Tidio is popular with Shopify stores, and for good reason: the live chat is easy to use and the app is well reviewed. Its AI, Lyro, is where the costs climb. The free plan includes 50 Lyro conversations in total, and the add-on starts at $32.50 a month for 50.

With TAB, the AI is the product. Your plan's conversations are AI conversations, and your team can step into any of them.

How they compare

FeatureTABTidio
Starting priceFree, then from $29.99/monthFree, then from $24.17/month billed yearly
AI conversations50 a month on Free, 500 on Lite ($29.99/month)50 in total on Free; Lyro add-on from $32.50/month for 50
ChannelsWhatsApp, Instagram, Messenger, web chatWeb chat, Messenger, Instagram, WhatsApp, email
ShopifyBuilt-inShopify app, with store actions from the Growth plan
SallaSalla appNo integration found
ArabicYesYes

✓ marks the side that is ahead on that row.

500 AI chats a month

Lyro's add-on starts at $32.50 a month for 50 AI conversations. Tidio doesn't publish the price of larger packs, so for 500 you'd need to ask their sales team.

On TAB, 500 AI conversations are included in the Lite plan at $29.99 a month.

Our take

If your team wants to chat with customers themselves and only use AI now and then, Tidio is a nice tool. If you want AI to carry most of the load, TAB includes far more AI conversations for the money, and it is the only one of the two with a Salla app.

Tidio fits teams that mainly do live chat themselves, or that want email support in the same inbox.

Questions people ask

How many AI conversations come with Tidio's free plan?

50 Lyro conversations in total, not per month. TAB's free plan includes 50 conversations every month.

Is TAB a good Tidio alternative for Shopify?

Yes. TAB connects to Shopify, answers product questions, checks orders and sends checkout links on WhatsApp, Instagram, Messenger and your website.